Overly’s Country Christmas
TA3
Andrew
Breda Michael Thamert Matt Ho
The key elements of our data model involve
how customers have heard about Overly’s Country Christmas. After contact with
the company it was clear that Overly’s intends to grow the Christmas festival
as much as possible. In order to do this they must continue to attract a large
crowd while ensuring customer satisfaction is high on a daily basis. The information
in our data model is how customers found out about Overly’s. The data is
inputted based on the date of the customers visit, their zip code, amount of
people, years attending and county. The data given has outlined that the
average years attending for customers is 11.67. After seeing this it is clear
that current customers continue to come back. That being aid in order to expand
Overly’s it is important to reach out to a new range of people. The data says
that excluding other, most people found out about Overly’s through friends,
signs and TV and print adds. With this information Overly’s should expand their
marketing over these platforms that have proven successful. Our google form
will help further analyze the customers at Overly’s on how they discovered the
festival and their overall satisfaction. The data from each survey will be
inputted and used to create new marketing schemes attract new customers to
Overly’s Country Christmas
